Evaluation Task 3

Institution: An organisation or company that owns and produces media products for the consumption of an audience. As our film is an independent film it may have a smaller budget and collection of actors, with lower production costs. This may be due to the fact that we would have less access to conglomerates and institutions, meaning that we would have to apply a scheme such as the Love Film microwave scheme as we would be on a smaller budget, with less risk on the output of the film. This may mean that our films will be shown in smaller cinemas such as art houses where more social concept based films will be shown. Due to the young age of the actors within our thriller opening we agree that we would like to go down a similar path as ‘Shifty’ and use a smaller budget of £150 000 and use more unconventional forms of advertising to reach an urban audience, such as advertisements on pirate radio, using social media websites such as twitter and Facebook. This may be due to the fact that our specific audience will be able to identify with the characters in the opening. This may mean that other independent companies such as Studio Canal produced the film known as ‘Attack the block’ which although was not successful at the box office it went on to receive mass publicity.